How To Set Up Automated Bid Strategies For Performance Marketing
How To Set Up Automated Bid Strategies For Performance Marketing
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Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it requires extra technical knowledge than routine GTM and may present added prices, it can lead to greater accuracy and more reputable data
Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's easy to set up and less susceptible to advertisement blockers.
1. A lot more exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having trouble with transforming internet browser privacy policies. This implies that the data being sent to Google Ads, Facebook Business Manager and other systems is much less precise than it must be.
Server-side monitoring is an extra safe and secure option that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or other safety and security procedures. This supplies a lot more precise information and a much more total photo of individual trips throughout networks.
Furthermore, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it less complicated to follow numerous information legislations. It's likewise a great deal less susceptible to fraud, as it's more difficult for illegal stars to adjust the system by modifying the postback link.
2. Much better control over information.
Server-side monitoring enables companies to collect and enhance data before sending it to third-party analytics/advertising platforms. This improves information completeness and accuracy, which can help marketers make even more enlightened advertising and marketing choices.
Standard pixel tracking depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can result in information collection disturbances and unreliable results. Server-side tracking makes it possible for services to bypass these restrictions and offer precise, consistent data that is much less prone to interference.
This type of monitoring additionally enables companies to track conversions that take place beyond the website, like telephone call and in-store purchases. This is important since brand-new privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is much more reputable for services seeking to adapt to these adjustments.
3. Much less prone to fraudulence
Server-side monitoring enables organizations to control data payloads prior to it gets to third party endpoints, improving protection and privacy. This is especially vital as various web browsers and platforms progressively change just how they deal with cookies. For example, in iphone 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side monitoring, you can bypass these restrictions and continue to track conversions that took place beyond your site.
In addition, server-side monitoring enables you to record individual information straight on your own web servers. This eliminates reliance on third parties, which can be vulnerable to breaches and personal privacy infractions.
A server-side radar is a collection of directions that informs your site's server what occasions to record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also made use of to trigger event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that uses a tiny piece of code on your web page to collect data from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the internet site's own web server, bypassing web internet browser constraints. This implies that information collected by the website/app is first sent out to the web server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this method is that it minimizes the scope of data monitoring and gives companies extra control over transmission, making it typically a lot more dependable. Because of this, it's much less prone to data obstacles caused by things like a busted connection or an active advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed straight to your advertising and AI-powered ad optimization marketing tools on the server. This permits you to have even more precise information and helps make sure conformity with personal privacy policies such as GDPR. Additionally, it additionally avoids the tracking restrictions enforced by browsers and ad blockers.